Posted by clubsodaandsalt on April 13, 2007
On my way back from La Guardia last night, I saw a huge billboard along the BQE declaring, “The algorithm killed Jeeves.” There was nothing much else on the ad. I was puzzled, and for the rest of the night I wondered if Google was now just taunting its competition. What would be next? Billboards cheering the demise of Webcrawler, or the vanquishing of Altavista? It just seemed so… mean.
Turns out that the Goog hasn’t started a campaign of open humiliation just yet. In fact, the billboard is apparently part of a campaign for ask.com, the heir to the formerly famous Ask Jeeves. So they were… taunting themselves? Huh? I don’t get it. I mean, if nothing else, presumably they were using an algorithm in their previous incarnation, as well.
At any rate, as an indication of how effective this ad was, I invite you to guess how I went about getting an answer to my question.